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In programmatic advertising, the bid request is often treated as a technical detail – a JSON payload that only developers and SSPs need to care about.That is a mistake.A bid request is not ...
In the bird's-eye view article [link to part 0] we established that the bid request is the commercial definition of an ad opportunity. Now we dive into how that opportunity is actually sold. Ho...
In the previous article we walked through the control layer – how the auction is configured and executed. This time we take a closer look at the actual product being sold: the impression.An impression is not ju...
If the impression defines what is being sold, then the bidder configuration defines who can buy it, on what terms and in what context. This layer sits beneath the surface of the auction – it...
User identity is usually treated as a switch that is either on or off. Either we know who the person is, or we do not – addressable or worthless.That is the wrong men...
In part 4 I initially called consent the "master switch" – the thing that, when turned off, collapses the entire identity ladder to anonymous.A switch is binary. On or off, ad or...
In part 5 I left you with a somewhat gloomy picture: When consent disappears, you do not go dark – you drop into a worse state. Contextual only. No stored identity. The ad still get...
Over six articles we have now taken the bid request apart field by field. The impression. The user. The device. The consent string. Each in its own drawer of the same cabinet.But I have quietly skipped the most obvious q...
Over seven articles we have now described the impression: what is for sale, who is looking, on what device, under what rules, in whose shared language.This time the question is not about the impressio...
For eight articles, the bid request has been something that happens to you.The browser fills in the device. The CMP fills in the consent string. The supply chain fills in itself, hop by hop. You configure it all, b...
Have you spent time and effort producing a great video? Then it is crucial that people actually click on it and watch it. And this is where thumbnails play a huge role. A thumbnail is the small cover ima...
Have you ever thought about how many professional videos today are shot with an ordinary mobile phone? The phenomenon is called MoJo – short for Mobile Journalism – and it has ...
Vertical video feed – Capture users' attention in a format they recognizeThe battle for users' attention online keeps intensifying, and the competition comes especially from social media. That is why we ...
Technology has changed. Drastically. Just a few years ago, building a website like ours required an entire development team and months of work. Today, one person with a good idea and the right tool...
Video is no longer just something that pops up as Auto Play in an article. Today, users expect media outlets to let them consume video on their own terms – easily accessible, org...
Digital attention is under pressure like never before. Social media platforms like TikTok, Instagram and YouTube have set the standard for how users expect to encounter content: fast, visual and in vertica...
You may have heard the term viewability being used when digital advertising is discussed. But what does it actually mean? And why does it matter – both for advertisers and media?Here you get a s...
The media landscape has always been shaped by shifting formats and new technologies – but rarely has a format moved as fast as video. In just five years it has gone from being a s...
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