STEP Network has developed RE-AD (Responsible Advertising) – an ad format created to deliver better performance, a better user experience and greater exclusivity for the advertiser. RE-AD differs from traditional solutions by creating one-on-one time with the user. The ad is displayed in a clean, undisturbed environment where the message gets full attention. The format is also finance-approved and meets all technical and brand requirements for responsible advertising. To document the effect, we tested the RE-AD format in campaigns for Elgiganten and Matas. The purpose was to compare performance and user experience with standard setups across Skin and Midscroll formats.
These results show that RE-AD not only improves engagement significantly – it also increases the visibility and value of every single ad impression.
1,15% vs. 0,25%
77,0% vs. 68,2%
5300 vs. 2001
-68%
0,24% vs. 0,14%
70,9% vs. 24,9%
3533 vs. 1074
30% forbedring
Improved user experience The RE-AD format is built to load faster and create a smoother experience for the user. On Elgiganten's campaigns, the following was measured: 17% faster ad request time 15% faster tag load time 7% higher viewability Fewer cases of the user scrolling past the ad before it loads These improvements support the purpose of RE-AD: to create more effective ads – and a more user-friendly ad experience.
17% faster ad request time
15% faster tag load time
7% higher viewability
Fewer scroll losses
Conclusion RE-AD shows that responsible and effective advertising can go hand in hand. The format creates measurable performance improvements, gives advertisers exclusive exposure and ensures a more user-friendly ad experience.
With RE-AD, advertisers like Elgiganten and Matas get both better results and more quality time with the user.
RE-AD (Responsible Advertising) is STEP Network's own ad concept, focusing on:
Higher engagement and visibility
Faster loading and optimized display logic
Exclusive ad exposure/one-on-one time with the user
Finance-approved solution, developed in close collaboration with the market's leading publishers
