In the fall of 2024, STEP Network, in collaboration with a major media agency, conducted a test of instream video ads to measure performance across the market's most widely used platforms. The test was designed to ensure a fair comparison of key metrics such as CPCV, viewability and CPM, and to provide insight into how STEP Network performs against the competition. STEP Network's instream solution focuses on high-relevance quality environments, ensuring better performance and lower cost per completed view.
STEP Network delivered significantly better performance than the market average through continuous performance tuning and contextual placement in quality environments.
Than the market average
Stronger visibility
Attractive pricing structure
Relevant environments
