Technology has changed. Drastically. Just a few years ago, building a website like ours required an entire development team and
months of work. Today, one person with a good idea and the
right tools can create something similar in a fraction of the time.
We used https://v0.app/ to kickstart our new website. v0 is an AI tool that
generates web apps from natural language. You describe what you want - "a news-based website with an admin module where I can set up and write articles" - and v0 delivers the entire website for you. If you want login or a database connected, you just say so and it builds it for you. All without you having to deal with code or technology at all.
It sounds too good to be true. But it actually works.
Our tech stack includes:
It is the same stack the tech giants use. But we built it without a dedicated development team and, in fact, without dealing with it at all. v0 chose the technologies and set it up itself, based on what we wanted on the website.
The process typically looked like this:
case cards with hover effects"
What used to take weeks now takes days. Or hours.
The market is exploding with AI coding tools. Beyond v0 there are:
What they all have in common: They lower the barrier drastically. You no longer need coding knowledge or a master's degree in computer science to build software.
Here is the interesting part:
Prototypes can be built in hours, not weeks. An idea for a campaign page? An interactive product experience? A dashboard for campaign data? You can have a working prototype the same day.
Iteration becomes cheaper. When code can be generated quickly, you can experiment more. Test more variants. Learn faster.
Focus shifts from "how" to "what". The creative vision becomes more important than the technical implementation.
AI coding tools are not magic. They have limitations:
The tools are accelerators, not replacements. They make skilled people more productive and give less technical people new opportunities.
We built stepnetwork.dk with modern AI tools, and the result is a website with animated backgrounds, dynamic content from our CRM, interactive cases, and a user experience that matches our ambitions.
The most important thing is not the technology. It is what it enables: That we can focus on what really matters – creating value for our network and our advertisers.
Let us help you get the most out of your display campaigns.
